Ingredient deep dive - active ingredients

Active ingredients work at the cellular level of the skin, which means they actually make a visible difference. By using products that suits your skin type and your routine, you can get amazing results like improved skin texture, glow and reduced fine lines.

However, it may require some knowledge to use active ingredients correctly. Here, we highlight some of the most talked-about ingredients and provide tips on how to use them best:

AHA (alpha-hydroxy acids) and BHA (beta-hydroxy acids) are two active ingredients that work at a cellular level to increase cell renewal and remove dead skin cells, but they do differ somewhat:

• AHA: The exfoliating property results in a softer, smoother, and more radiant skin. It suits those who want to work on lines and wrinkles, reduce scars and uneven skin texture, and achieve a glow in the skin.


• BHA: Penetrates deeper into the skin and pores, dissolving sebum and dead skin cells. This is suitable for oilier skin types that may experience issues with clogged pores and acne.

Vitamin A, specifically retinol, is the most effective ingredient for increasing collagen production and reducing fine lines and wrinkles. Collagen is a protein that contributes to maintaining the skin's elasticity but decreases with age. So, if you're looking for a product that targets the eye area, you'll find this super ingredient in our Super Youth Peptide Eye Gels. Use it in your evening routine along with a moisturizing face cream, and be sure to use SPF the next day to protect the skin from UV rays.

• Exfoliates at a cellular level to recreate a youthful glow and even out the skin


• Helps reduce the visibility of fine lines and wrinkles


• Stimulates collagen production, leading to firmer and smoother skin

Niacinamide has the property of reducing your pores and strengthening the skin's natural barrier. It also helps reduce redness, hyperpigmentation, and increase moisture in the skin. This makes it a clear favorite for those who want to maximize their glow, and it works equally well in both morning and evening routines. A tip is the In the Clear Cleansing Balm, which dissolves impurities and makeup while its active ingredients provide deep nourishment.

Hyaluronic acid is a molecule that naturally occurs in your skin, but most people need to add more of it to replenish the skin's moisture and elasticity. Don't be discouraged by the word 'acid,' as it is a gentle ingredient that suits all skin types. A favorite is the Hydro Gel Mask, which contains four types of hyaluronic acid.

• Plumps the skin


• Strengthens the skin barrier


• Locks in moisture