Our story started with the humble dream of bringing longer lashes to the world. Way back in 2012 (yeah we’re that old) we noticed the lengths people went to to make their lashes pop– it was pricey and hard to keep up. So we set out on a mission to simplify things– create an option (for those who wanted it) that was safe and really works, didn’t break the bank, and most importantly was easy to use.
XLASH isn’t just a product but a hi-tech solution, with a lot of love that went into that first 3ml bottle and every single one since.
We’re not here to reinforce beauty standards– in fact, we don’t even believe in them. Longer lashes can be nice– but if that’s not what you’re into–we get it. Maybe check out our eye gel pads—they’re pretty terrific.
But, if you’re in the market for the kind of just dropped my iphone when I looked in the mirror, lash goals sort of thing you’ve come to the right place. A place that’s spent the last decade perfecting a formula that’s amassed over 10,000 five-star reviews. A vegan alternative that is clinically proven and dermatologically tested. If that is the sort of thing that’s got you reading a little bit closer– nice to meet you.
We have teamed up with the giving platform Milkywire, which has several carefully selected locally-rooted nonprofits that work to improve our planet and our oceans. As an extension of our sustainability work, in 2021 we have chosen to join FTI, the packaging and newspaper collection organization in Sweden. This is an important step in ensuring that we meet our initiatives towards more efficient recycling and packaging. Read more about our initiatives here.