5 Steps for a Natural Midsummer Look


Midsummer's Eve is the one evening where less is truly more. Flower crown, long summer night and a fresh natural glow — that's all you need. Here are our 5 steps to nail the perfect natural midsummer look.

1. Prep with our hydrating face mask

The key to a natural, radiant look is well-hydrated skin — and the best prep starts the day before. Apply our Rejuvenating Hydrogel Mask the evening before Midsummer's Eve for a deep moisture boost that gives your skin an even, luminous base. When your skin is properly hydrated, your natural features shine through and your makeup stays put all day long.

2. Lock in moisture

Well-hydrated skin is everything when you want that effortless natural glow. Start with a generous moisture boost using a sheet mask the evening before or on the morning — it creates an even, luminous base so your makeup sits better and your natural features are enhanced. Give your eye area a little extra love with our Calming Eye Gels or Awakening Eye Gels to brighten your gaze and banish dark circles.

3. Let a serum do the work

Defined brows and long lashes are two of the quickest ways to feel confident in a pared-back look. Start using Xlash Eyelash Serum and Xbrow Eyebrow Serum now — apply every evening for at least 30 days and you'll notice a real difference just in time for the summer season ahead.

4. Define your brows

A pair of well-defined brows lifts the entire look. Use our Micro Sculpting Brow Pencil with its ultra-fine tip to fill in and shape your brows naturally. Available in three shades — so you can find your perfect match.

5. Let your lashes take centre stage

A natural look doesn't need much — but your lashes have to be on point. Start by curling them with our Eyelash Curler for an open, wide-awake gaze. Then apply Xlash Mascara using a zigzag motion along the lash line for maximum volume and separation. Want an even more dramatic result? Try our Drama Mascara for a look that truly makes an impact.