More families than you might think live in poverty in Sweden, and due to the current crisis with the spread of COVID-19 and economic uncertainty, even more need help. Therefore, Xlash Cosmetics is stepping in to support Giving People, which provides food packages to families in need.
In addition to our ongoing charitable work, we have decided to make a targeted effort during the current crisis by donating 10,000 SEK to the organization Giving People in April. This donation provides nearly 70 needy families with children a food package.
"As part of XLASH's social responsibility, we see the need to give back and help in difficult times. When we connected with the organization Giving People and understood their purpose, the decision was very easy to support their commitment to families in need. Above all, we want to do what we can for individuals who already have a difficult everyday life, especially when the entire society is under high pressure and help is needed from all directions," says Svante Gabrán, CEO of Xlash Cosmetics.
Giving People is a charity organization that provides emergency assistance with food and other necessities such as clothing, shoes, and hygiene products to families with children. No child should have to go hungry! The spread of COVID-19 has resulted in many losing their hourly jobs, and children being home from school and not receiving school lunches can be a significant financial strain for those who already had small margins, putting many new families in crisis. It has previously been estimated that a quarter of a million children live in child poverty in Sweden, and now that number is increasing.
Xlash also encourages everyone who can to donate a gift package via Giving People. A crisis package with non-perishable goods or a food package for a family costs 150 SEK, a Saturday treat for two families costs 100 SEK, and an Easter egg costs 50 SEK. Learn how you can help Giving People here!
In addition to our collaboration with Giving People, we are also love sponsors throughout 2020 for the foundation Ellas Hjältar, which supports children who are struggling due to illnesses, bullying, or other traumas. Ellas Hjältar provides support and fulfills a wish, which can be anything from meeting an idol to an activity.
In 2019, Xlash also began supporting the Cancer Foundation's Pink Ribbon campaign to help contribute knowledge, finance cancer research, and influence decision-makers. Read more about our work with the Pink Ribbon here.
