6 biggest beauty trends 2023

Make it look like a natural sunburn (of course, without actually burning ourselves). Apply it over the bridge of the nose, cheekbones and up towards the temples for a natural and healthy look.

Cream blush or lipstick is perfect to dab on when we want to look like we've spent a few hours in the sun. Don't be afraid to apply a little extra!

We are moving further and further away from the Korean 13-step routine and focusing on "skin minimalism," which means sticking to fewer steps in our routine. We keep the most essential steps but skip all extra products as we move towards multifunctional options.

Although many want to simplify their routines, we still think it is important that products are carefully selected and contains nourishing ingredients.

Interest in ingredients is growing stronger and we want to see effective, scientifically tested and advanced ingredients. Niacinamide and ceramides are two of the most hyped ingredients right now.

Niacinamide has the ability to reduce pores and strengthen the skin's protection against external damage, which we are obsessed with. Ceramides occur naturally in the skin, helping it maintain moisture levels and keep it soft - more of that, please! Check out Awakening Eye Gels and Cleansing Balm, which are products you can find these super ingredients in.

We still see a focus on eyebrows, but now in a completely new way. From long obsession with dark brow-lift brows, we see how light bleached or thin brows are making a comeback.

You probably either love it or hate it, but I'm sure you haven't missed it. But don't worry, if it feels too drastic, your full brows will continue to be a trendy alternative.

The 2023 edition of the no-makeup look is the Clean Girl aesthetic. We have seen a lot of natural glow with warm tones, but we also see an updated trend as a reaction with more visible makeup in cooler tones, metallics, glitter and a Euphoria-inspired look.

The glossier, the better! Lip gloss seems to be here to stay, and matte lips feel far away right now. We love to to add a lipliner and then go crazy with the gloss!
If you are looking for a lip product that also nourishes and deeply moisturizes: Xlips EGF lip balm