With over 3.8 million customers worldwide and a strong foothold across Scandinavia, Finland was a natural next step. Now it's official — and the launch comes with a seriously strong push.
A YouTube Takeover
Xlash is launching properly in Finland through a collaboration with Finnish content creator Sini Savolainen, known as @ananasraastee on social media. The ads featuring Sini and our best-selling Xlash Eyelash Serum are running primarily on YouTube in Finland, with visibility across all other channels as well.
Why Sini?
"We chose Sini because she has a large following, is a talented creator, and has a deep understanding of the Finnish market. We've previously worked with the combination of influencer marketing and paid ads by running ads on native content, and we've seen great results." – Agnes Gustavsson Larsson, Campaign Manager at Xlash.
Sini has had a significant influence on how the content has been shaped, and she has contributed her understanding of how her audience best receives and engages with material. She has been working with Xlash since the summer of 2020, and the collaboration has delivered strong results and valuable insights — all of which have led to this launch.
A Natural Expansion
Xlash launched its Finnish website earlier in 2020 and has since been building presence and testing the market. This marks the starting point for the official, full-scale launch in Finland.
