Simple Tricks to Keep Your Makeup Looking Fresh All Winter


Cold air, dry indoor heating and dramatic temperature changes can leave skin feeling drier than usual during winter. Makeup starts to flake, skin feels more sensitive and lashes can feel a little more brittle than normal. But with the right products and a few small tweaks to your routine, you can keep both your skin and your makeup looking fresh all season long.

Here are our best tips for glowing skin and long-lasting winter makeup.

Moisturising is the key to a beautiful makeup base

When skin feels dry, it shows in your makeup — almost immediately. That's why a well-moisturised base is the most important step for a smooth, glowing and long-lasting finish throughout the day.

Products with hyaluronic acid are perfect in winter because they help skin retain moisture and feel softer and more plumped.

For extra glow, we love using Rejuvenating Eye Gel Patches around the eyes before makeup, and Rejuvenating Hydrogel Mask a few times a week when skin needs a real moisture boost. The cooling hydrogel mask contains seven types of hyaluronic acid and vegan collagen, helping skin feel hydrated, soft and full of radiance.

Another tip: gently exfoliate once or twice a week to help your skin absorb moisture more effectively.

Choose makeup that feels light and hydrating

In winter, light and glowing formulas tend to feel much better than dry or matte ones.

Consider swapping:

  • powder foundation for a liquid base
  • dry primers for glowing formulas
  • powdery highlighter for liquid glow products

The result is a makeup look that feels more natural and less cakey as the day goes on.

Don't forget the skin around your eyes

The skin around the eyes is often the first area to feel dry, tight or a little tired-looking in winter. Cold air, dry indoor environments and lots of screen time can quickly leave this area feeling less hydrated and less radiant.

Hydrating Hyal Eye Stick is perfect to keep close to hand in winter when skin needs a quick hydration boost and a refreshing feeling. The cooling serum stick contains five types of hyaluronic acid that help lock in moisture, while centella asiatica soothes skin and coconut fruit extract adds a natural radiance.

The lightweight, non-sticky formula melts into skin and works just as well under makeup as on bare skin — ideal at home, at the office or on the go when you need a quick glow-up.

If you want to give the skin around your eyes a little extra care a few times a week, eye gels are perfect as an additional self-care boost before makeup or as part of your evening routine.

Build up your lashes with a lash serum

Cold weather, wind and heavy makeup use can leave lashes feeling drier and more fragile during winter.

Xlash Eyelash Serum helps lashes feel stronger, fuller and more defined over time, and works beautifully as part of your evening routine.

When your lashes feel stronger, you often need less makeup to make your eyes pop.

A mascara that lasts all day — without feeling heavy

In winter, you want a mascara that holds up through long days without flaking or weighing your lashes down.

Weightless Mascara is our lightweight tubing mascara that delivers natural length, lovely separation and subtle volume with a weightless feel. The innovative micro-tube technology wraps each lash in a thin, flexible film that holds all day yet washes off easily with warm water.

The cone-shaped silicone brush catches every lash from root to tip for a natural lift and clean separation — perfect if you love that no-mascara mascara look.

The formula also contains vitamin E and panthenol to help condition and moisturise your lashes with every application.

Prep your eyelids for long-lasting eye makeup

Cold and damp weather can make eye makeup more likely to move during the day.

A simple trick is to apply a little concealer or primer to your eyelids before eyeshadow and eyeliner. This helps your makeup stay put for longer and creates an even base to work on.

Glow all winter long

Winter beauty isn't really about using more products — it's about using the right products that help skin feel hydrated, balanced and glowing despite the cold and dry air.

A little extra moisture, nourishing makeup and products that feel light on the skin often make more of a difference than you might expect.