Everyone has their favourite products and beauty secrets they swear by. But which products truly deserve a permanent place in your makeup bag? Here is our guide to the absolute essentials for an eye makeup look that really makes an impact.
Eyeliner
A good eyeliner is the foundation for almost any eye look. Pencils are perfect for beginners and easy to control, while gel liners give a sharper, longer-lasting result if you want extra definition. Want the best of both worlds? A pen liner offers control and precision without needing a separate brush. Whatever you choose, black is always a reliable option that complements every eye colour.
Mascara
For many people, mascara is the single most important product in their makeup bag — and with the right choice, it makes an enormous difference. Already have volume in your lashes? Go for a lengthening mascara that separates and defines. Need more fullness? A volumising mascara gives your lashes more presence without having to reach for false lashes. Our Lash Hero Mascara delivers length, volume, curl and definition in one, while Weightless Mascara is perfect if you want a natural, lightweight result. Remember to replace your mascara every three months to prevent the build-up of bacteria.
Eyelash Serum
One of the smartest investments you can make for your lashes. Xlash Eyelash Serum strengthens lashes from the root, extends the growth cycle, and gives visibly longer and fuller lashes within 28 days. It does not replace your mascara — it complements it — and the result is lashes that are genuinely in good condition. Apply along the lash line every evening and let it work while you sleep.
Eye Primer
If you put time into your eye makeup, you want it to stay in place all day. An eye primer is the solution — it evens out the eyelid, reduces oil, and gives eyeshadow something to grip onto. Choose a mattifying formula if you have oily lids, and let each layer dry properly before moving on to the next step. The difference in wear is noticeable.
Brow Pencil
Well-defined brows lift the whole face, and a good brow pencil is the easiest way to achieve them. Our Micro Sculpting Brow Pencil has an ultra-fine tip that gives a natural, precise result — whether you want to fill in sparse areas or define the entire brow. Keep your strokes light and follow the natural direction of your hair for the most natural finish.
Want to spend less time filling in your brows every day? Xbrow Eyebrow Serum gives you naturally fuller and thicker brows within 28 days, so that the makeup step gets shorter and shorter over time.
Neutral Eyeshadow Palette
A good eyeshadow palette is the game-changer in your makeup bag. Invest in one with richly pigmented shades in your favourite colours, a few deeper tones for building shadow, and some lighter highlights to open up the eye. Clean your brushes regularly and combine with your favourite liner and mascara to complete the look.
With the right base products in place, the possibilities are endless. Start with the essentials, find what works for your eyes, and build from there.
