What's actually happening in beauty at the moment? We've been tracking the looks and ingredients that are holding strong — and the ones making their way in.
Sunburn Blush
Bold colour on the cheeks is very much in, and this trend shows no signs of fading. Instead of a subtle sweep of blush on the cheekbones, we're now going for that sun-kissed flush — no actual sun damage required. Apply cream blush or a lipstick with your fingers across the bridge of your nose, your cheekbones, and up towards your temples for a fresh, natural look. Don't hold back — the more, the better here.
Simple Skincare Routine
We're moving away from long multi-step routines and towards skinimalism: fewer products, but each one carefully chosen. It's about keeping the essentials and picking multifunctional products that actually do the job. Cleansing, moisturising, and sun protection are the foundation — from there, you adapt to your skin type. Simple, effective, and exactly what your skin needs.
Niacinamide and Ceramides
Interest in active ingredients keeps growing, and niacinamide and ceramides are still two of the biggest favourites. Niacinamide reduces the appearance of pores and strengthens the skin's barrier against environmental stressors, while ceramides help your skin retain moisture and stay soft and hydrated. Want to get these powerhouse ingredients into your routine? Our Awakening Eye Gels contain both, and give the eye area a real boost.
Bleached Eyebrows
A real conversation starter. We've loved dark, defined brows for a long time — but now we're seeing light, bleached and slimmer brows making a proper comeback. Feeling like that's a step too far? Don't worry — full, well-defined brows are just as much on-trend right now. Whichever direction you go, Xbrow Eyebrow Serum gives your brows the best possible foundation to stay healthy and thriving, and the Xbrow Micro Sculpting Brow Pencil gives you the control to shape them exactly the way you want.
Clean Girl Update
The no-makeup look is still very much alive — just with a refresh. The clean girl aesthetic is all about a natural glow with warm tones, healthy skin, and defined lashes and brows that make an impression without looking heavily made up. As a counterpoint, we're also seeing a bolder direction: metallic eyeshadow, glitter, and a more dramatic Euphoria-inspired style. Pick your side, mix both — your call entirely.
Glossy Lips
The shine is back, and it's not going anywhere. Matte lips feel like a distant memory right now, and glossier seems to be the direction everyone's heading. Wear the gloss on its own, or layer it over a lip liner and lipstick in whatever shade you like for a more defined finish. Tip: add a little gloss to your eyelids too for a wet and glossy look that really turns heads.
