Prepare Your Skin
A clean, balanced base is the foundation of any minimalist makeup look. Cleanse your face thoroughly each evening with micellar water and a gentle cleanser. Choose a lightweight moisturiser and avoid heavy, oily products that make the skin difficult to work with. Apply a thin layer of foundation — or skip it entirely if your skin is in good shape. Use a colour corrector under the eyes if needed, and finish with a light dusting of powder on the T-zone if you want a matte finish.
Prepare Your Eyes
Always cleanse the eye area properly before you start. Apply an eyelid primer to keep your makeup in place throughout the day. Give your brows a quick refresh with a spoolie and fill them in lightly with our Micro Sculpting Brow Pencil for a natural, well-defined shape.
Want to skip the false lashes but still achieve an impressive result? Xlash Eyelash Serum gives you naturally longer, fuller lashes in 28 days — keeping your look elegant without any extra products.
Styles That Really Work
The classic cat eye is timeless. Follow the upper lash line and draw out into a simple, sharp wing with minimal curve. It takes a little practice, but the result is always worth it.
The bat-wing method is perfect for hooded eyes. Draw the line along the lid and create a diamond-shaped wing that, when the eye is open, merges into a clean cat eye.
The fox eye look is minimalist makeup with maximum impact. Thin brushstrokes from the centre or outer corner of the eye lift the wing to a higher, straighter point for a dramatic yet effortless impression.
Graphic liner is for those who want a little more adventure. Lift the cat eye a few millimetres from the lash line, or draw the wing shape without filling it in for a bold graphic statement. Swap black for red or green to add an unexpected pop of colour.
Mascara and Lips
Keep your mascara application simple with a lengthening formula in black or deep brown. Our Weightless Mascara gives a natural, lightweight result that suits minimalist looks perfectly. Finish with nude or soft pink lips to let your eyes take centre stage.
Minimalist makeup doesn't have to be boring. It simply calls for a clean base, the right products, and a little practice.
