Too much powder
Powder is great in the right amount, but overusing it can do more harm than good. As skin matures, it loses its natural elasticity and produces less oil, which means powder can settle into fine lines and the creases around your eyes instead of absorbing into the skin. The result is that the very areas you're trying to conceal end up looking more pronounced.
The fix is simple. Use powder sparingly and focus on the T-zone if you need to reduce shine. Let the skin around your eyes keep a semi-luminous finish — it looks natural and healthy.
You're using the same products as ten years ago
Your skin changes over the years, and what worked a decade ago may not deliver the same results today. Lashes can thin out, brows become sparser, and your skin's texture shifts. Modern products are often developed to meet these changing needs, so it can be well worth updating your routine.
Give your lashes a boost with Xlash Eyelash Serum, which strengthens and naturally lengthens, and complement it with Xbrow Eyebrow Serum for fuller, more defined brows. Both are applied in the evening and work while you sleep.
Too much makeup
Layering product after product to cover lines and wrinkles often has the opposite effect. Heavy layers emphasise unevenness rather than hiding it, and can make the skin look dry and weighed down.
Instead, focus on moisturising and serums that actually work with your skin. Give the eye area extra nourishment with Super Youth Retinol Eye Gels, which target fine lines at a deeper level, or Longevity Multizone Zone-Gels for firmer, more hydrated skin across the entire eye zone. Then concentrate on highlighting the features you want to stand out — your eyes or lips, for instance — rather than trying to cover your whole face.
The wrong mascara
Lashes change with age in texture, strength, and colour, and your mascara needs to keep up. The deepest black can sometimes be too dramatic for finer or lighter lashes. A brown shade gives a more natural, fresh result. It's also worth avoiding mascara on your lower lash line, as it can drag the eye downwards.
Want to improve the condition of your lashes at the root? Xlash Eyelash Serum gives visibly longer and fuller lashes in 28 days, so your mascara doesn't have to do all the heavy lifting. From there, choose a mascara suited to your lashes' needs — Weightless Mascara for a natural, lightweight finish, or Lash Hero Mascara for more definition and volume.
Lip liner in the wrong shade
Lining your lips in a shade that's much darker or lighter than your lipstick is a trend that ages a look immediately. Keep your liner close to your lipstick shade and use it to define the corners and add depth, rather than drawing a sharp, obvious contour. Go for natural, not overly bright shades that won't draw unnecessary attention to the lip line.
Thin eyebrows
Thin brows draw attention to the skin around your eyes and can highlight lines and signs of ageing. Full, well-groomed brows frame the face and lift your whole look in a naturally flattering way. Let your brows grow out, shape them gently, and fill in with our Micro Sculpting Brow Pencil for a natural, modern result. Combine it with Xbrow Eyebrow Serum to speed up growth and achieve fuller brows in 28 days.
To finish
Sometimes small adjustments make all the difference. Update your routine, try something new, and let the right products do the work. Real stories, real results.
