1. Who is responsible for cookies on Xlash?

1.1 What does this Privacy Policy cover?

This Privacy Policy (“Privacy Policy”) governs the processing of personal data collected from individual users (“you”), and the entity responsible for the processing of personal data via the websites https://xlash.com and related domain names (collectively, “Xlash”), including the placement of first-party cookies, is Beauty Generation AB, Fiskargatan 8, 116 20 Stockholm, Sweden, company registration number SE5591503270 (“we”, “us”, or “our”).

2. What should you know about cookies?

A cookie is a small piece of data that usually consists of letters and numbers. When you visit a website, the website may send a cookie to your browser. As a result, the browser may store the cookie on your computer or mobile device for a certain period of time (the cookie’s expiration date depends on its type). Cookies are used to recognize your device and collect certain information about your use of websites. Over time, cookies allow websites to “remember” your actions and preferences. There are several types of cookies: (i) persistent cookies that remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored in a browser and remain valid until the browser is closed. Cookies can also be (i) first-party cookies (set by the original website) and (ii) third-party cookies (placed by third-party websites).

3. What cookies do we use on Xlash?

We use different types of cookies on Xlash, including:

Necessary technical cookies that are essential to ensure that Xlash functions properly and provides the services requested by you. You cannot refuse such cookies;
Preference cookies that allow us to “remember” your preferences;
Advertising cookies that allow us to create, implement and review our marketing campaigns. Such cookies allow us to reach the right customers, analyze the productivity of our marketing campaigns and offer you personalized advertising; and
Statistics cookies that allow us to generate statistical reports on how you use Xlash.

Below you can find a list of cookies that we currently use on the website, including their purpose and expiration time: Read more here.

4. Do we need your consent?

When you visit Xlash, you will be presented with a cookie banner. In the banner, we will ask you to give your consent to our use of all cookies. If you do not give your consent to all our cookies, we will only provide you with our necessary technical cookies. Please note that we may not be able to provide you with the best possible user experience on Xlash if all cookies are not enabled.

5. How to disable cookies

When we ask you to give your consent to our use of non-essential cookies, you have the freedom not to give such consent. If you wish to refuse our use of non-essential cookies at a later stage, you can do so at any time by declining cookies in your browser or device. For more information, please read the cookie management instructions in your browser:

• Apple Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Google Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Opera: https://blogs.opera.com/news/2015/08/how-to-manage-cookies-in-opera
• Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

6. Privacy and use of customer information

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google generates statistical information and creates reports about your use of Xlash using cookies. The cookies provided by Google are anonymous first-party cookies that do not allow us to identify you in any way. The information generated by cookies will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymized and Google will not combine your IP address with other information that Google holds about you. Google will therefore not be able to identify you. In some cases (e.g. where required by law or where third parties process data on Google’s behalf), Google may transfer the information to third parties. For more information about Google Analytics’ privacy practices, please visit https://support.google.com/analytics/answer/6004245. If you wish to opt out of Google Analytics, you can do so by installing a Google Analytics browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en

7. Changes to terms

You may encounter targeted advertisements based on your use of Xlash and other websites on the Internet. Where required, we will seek your consent. You can control how such ads are displayed to you or opt out of targeted advertising by reading the guide provided by the Digital Advertising Alliance at https://youradchoices.com. For more information on how to opt out of advertising features on your device, please visit https://www.networkadvertising.org

8. Contact

If you have any questions about this cookie policy or our data protection practices, please contact us using the following contact details:

Our contact form: https://xlash.zendesk.com/hc/sv/requests/new

Postal address: Beauty Generation AB, Fiskargatan 8, 116 20 Stockholm, Sweden