K-Beauty (short for Korean beauty) is all about maximising your skin's glow, hydration and promoting long-term skin health, with innovative formulas and technology. You've probably heard of the skincare trend ""glass skin"" by now. That's why, for 6 years now, Xlash has produced and developed all it's skincare products in South Korea.
By combining the K-Beauty philosophy with our own inhouse expertise, we create skincare that truly makes a difference—gentle yet effective, and of course—results-driven.


K-Beauty (short for Korean beauty) is all about maximising your skin's glow, hydration and promoting long-term skin health, with innovative formulas and technology. You've probably heard of the skincare trend ""glass skin"" by now. That's why, for 6 years now, Xlash has produced and developed all it's skincare products in South Korea. By combining the K-Beauty philosophy with our own inhouse expertise, we create skincare that truly makes a difference—gentle yet effective, and of course—results-driven.


Our top 3 K-Beauty principles

Advanced hydration technologies
The Korean hydrogel technology, found in our eye gels & face masks, can retain large amounts of moisture and serum while also gradually releases hydration and ingredients into your skin. It is also what makes hydrogel products stay moist for long, and with the unique combination of glycerine–stick well to your skin.


Gentle yet effective formulations
Unique formulas developed with the delicate eye area in mind, optimising results for that targeted area yet with less irritation.


Swedish-Korean innovation
Traditional and effective skincare ingredients are combined with the latest Korean science and technology within skincare. While K-Beauty traditionally is known for their many steps in the skincare routine, we simplify this with effective products that follow your routine (or become your daily ritual on its own)!


Our top 3 K-Beauty principles

Advanced hydration technologies
The Korean hydrogel technology, found in our eye gels & face masks, can retain large amounts of moisture and serum while also gradually releases hydration and ingredients into your skin. It is also what makes hydrogel products stay moist for long, and with the unique combination of glycerine–stick well to your skin.


Gentle yet effective formulations
Unique formulas developed with the delicate eye area in mind, optimising results for that targeted area yet with less irritation.


Swedish-Korean innovation
Traditional and effective skincare ingredients are combined with the latest Korean science and technology within skincare. While K-Beauty traditionally is known for their many steps in the skincare routine, we simplify this with effective products that follow your routine (or become your daily ritual on its own)!


Choose your eye gel fighter: soothe, tighten, brighten or depuff?

Pssst. All our eye gels are hydrating, adds glow and gives an instant plumping effect after use.

AWAKENING

In short:
Brighten & energise


What's inside:
Vitamin C, peach flower extract, niacinamide, caffeine


Why you'll love it:
Brightens, reduces dark circles, evens out skin tone


SUPER YOUTH RETINOL

In short:
Blur fine lines


What's inside:
Bakuchiol, retinol, peptides


Why you'll love it:
Helps to reduce fine lines, tighten skin,
boosts collagen production


CALMING


In short:
Soothe, calm & cool


What's inside:
Aloe vera, cucumber extract, 7x hyaluronic acid


Why you'll love it:
Instant cooling effect, soothes and calms stressed-out skin, deeply hydrates, reducing redness and inflammation


REJUVENATING

In short:
Depuff & hydrate


What's inside:
x7 hyaluronic acid, amino acids, lavender.


Why you'll love it:
Deep hydration, reduced puffiness


Choose your eye gel fighter: soothe, tighten, brighten or depuff?

Pssst. All our eye gels are hydrating, adds glow and gives an instant plumping effect after use.


Shop Rejuvenating Hydrogel Mask

Why we're obsessed with Korean hydrogel

Hydrogel, a common in K-Beauty products, is a water-based, gel-like material that can hold a large amount of serum, to then gradually release moisture into the skin and boost ingredient absorption. Another bonus with Korean hydrogel technology is its cooling sensation and ability to stick well to the skin.


Why we're obsessed with Korean hydrogel

Hydrogel, a common in K-Beauty products, is a water-based, gel-like material that can hold a large amount of serum, to then gradually release moisture into the skin and boost ingredient absorption. Another bonus with Korean hydrogel technology is its cooling sensation and ability to stick well to the skin.


Hydrogel + Glycerine: The deep hydration power duo


While the hydrogel material locks in the serum in the product, the 20% glycerin content helps the active ingredients and moisture penetrate the skin. It's also this combination that works towards an even more comfortable fit. Hello hydration boost, goodbye eye gels that slide down your cheek.


Hydrogel + Glycerine: The deep hydration power duo

While the hydrogel material locks in the serum in the product, the 20% glycerin content helps the active ingredients and moisture penetrate the skin. It's also this combination that works towards an even more comfortable fit. Hello hydration boost, goodbye eye gels that slide down your cheek.


Reduce dark circles VS blur fine lines

Our eye serum sticks each have their unique targeted purpose, but they're all hydrating, perfect on-the-go and developed with the delicate under-eye area in mind.


PS. They're multi-functional and can be used on more areas of your skin.


Reduce dark circles VS blur fine lines

Our eye serum sticks each have their unique targeted purpose, but they're all hydrating, perfect on-the-go and developed with the delicate under-eye area in mind. PS. They're multi-functional and can be used on more areas of your skin.


All skincare