Your lashes' 3 phases explained

1. Anagen phase – The growth spurt, is where the journey begins for your lashes. During this growth spurt, lashes are in their prime to soak up all the benefits of your serum. Our specially formulated serum strengthens each lash from the root, setting them up to grow long and strong. This phase lasts between 30 and 45 days.

2. Catagen phase – The transition post-growth, growth halts as your lashes prepare for renewal. It’s crucial to keep up with your serum application now—nourishing and reinforcing these lashes before they make way for new ones.

3. Telogen phase – the resting stage. This is where old lashes take a bow, and new contenders slowly step up. It’s a crucial time for the old lashes, gradually being replaced over up to 100 days. Continuing with your lash serum ensures these emerging stars are getting all the support they need.

It's good to know that results from your serum might take a bit longer to become apparent if many of your lashes start their treatment in this final phase. Understanding these phases allows you to care for your lashes, setting the stage for a stunning lash line.