Our story started with the humble dream of bringing longer lashes to the world. Way back in 2012 (yeah we’re that old) we noticed the lengths people went to to make their lashes pop.

Let's face it. Achieving long, beautiful lashes through traditional methods has always been a hassle. Whether it's the tedious application of false lashes that never seem to stay in place, expensive lash lifts or the constant need for mascara touch-ups throughout the day - the struggle to enhance your lashes has been a never-ending battle.

We knew there had to be an easier and more effective way to get longer, fuller lashes. So we did the research, talked to the experts, and learned everything there is about lashes. What was missing? Our goal was simple. Create an at-home lash lengthening treatment with active ingredients that makes your lashes naturally longer and fuller, naturally.

In 2012, we launched our first Xlash Eyelash Serum. The serum ticked all the boxes. It was safe, easy to use, and with active ingredients that showed real results. We sent the serum to millions of people across the world. The verdict? They loved it. Over time, we built a community of beauty enthusiasts, lash obsessed, and yes, even a few influencers. Xlash had become a staple in the bathrooms of some of the biggest names in the world.

Works like magic, powered by science.

We are committed to doing better. Today's choices have a lasting impact on our climate and future generations. Our goal is to work with suppliers, partners, and distributors who take responsibility both for the environment and for their employees’ working conditions.