Time to retire the brow lamination look? You know — those thick, laminated brows with the hairs slicked straight up (very last year, if we're being honest). Don't get us wrong, we love a good browlift, but it can be fun to take inspiration from a few new trends this season. If you want to stay on top of the latest eyebrow makeup trends, keep reading. Here are the four biggest brow trends right now — and how to master each one.
1. Soft Brows
The soft brow trend is here to stay. Soft and minimalist — those are the key words. To get the look, put down the dark brow pencil and reach for a super-fine one like the Micro-Sculpting Eyebrow Pencil. Choose a shade that matches your natural brows or goes slightly lighter than your natural hair colour. A good brow gel like Brow Fix is also essential for keeping those soft, natural brows in place.
2. '90s Brows / Doll Brows
Yes, the thin brows of the '90s are back — but this time it's all about doing it with a more refined touch. Less harsh, more natural. Shape that slim, perfectly arched line with the Micro-Sculpting Eyebrow Pencil, then set them with Brow Fix or Brow Hero. If you're drawn to the doll brow look, inspired by the 1920s, but don't want to over-tweeze — use a good concealer to temporarily narrow the shape without touching a pair of tweezers.
3. Fluffy Brows
Fluffy brows are still the hottest trend both on TikTok and the catwalk. The look? Full brows that read "just styled yet effortlessly undone." Use Brow Builder for maximum volume and fluffiness, then shape with Full Focus. The result is that cool, it-girl energy that suits everyone and frames the face in the most natural way. Perfect if you want a low-effort look with real impact.
4. Feather Brows
Feather brows are all about creating a soft, feathery effect that looks natural yet defined. Use a brow pencil to draw fine, hair-like strokes, then finish with a clear brow gel to hold the shape. This trend is ideal if you want a lighter, more airy look that still has structure.
2025 is all about finding the eyebrow trend that feels both personal and on-trend. Whether you go for soft, slim, fluffy, or feathery brows, there's a way to achieve the perfect look with the right products and techniques. 🤎
