
Our Story
Xlash is a community-driven beauty brand from Stockholm. It all started in 2012 with an award-winning lash serum – and since then we have grown into so much more. Today we create products for everyone who loves beauty and wants to build smart routines for lashes, brows and the area around the eyes.
We are passionate about innovation and use the best from the beauty world – like Korean hydrogel technology and lash and brow serums made in the heart of Lund. Our products feel like magic, but you can always trust that they are backed by science and beauty experts.

Real stories. Real results.
Xlash is a beauty universe where authenticity takes center stage and every product is built on genuine experiences. Our focus is on creating effective products that deliver visible results. We stand for unedited beauty and real reviews – with results that are visible and noticeable.