– Xlash Cosmetics
Interview: How to keep the motivation for a healthy lifestyle
We have interviewed Linn Ehrenström who is a personal trainer, model, and loves Xlash. Check out her video for a quick and intense workout you can do at lunch or an afternoon break at home — completely without equipment.
You’re personal trainer, model, tennis player, and run your social media! How long have you been active for?
I have always loved photography and film. When I was 12, my sister asked me to “model” so she could try out her new camera. I think that’s when I realized how much fun it was being in front of a camera. 3-4 years ago I started posting more frequently on my social media, a lot of it was from the tennis court and tips on exercises that can help me become a better tennis player. There I noticed that my following increased and that many appreciated my tips.
I started playing tennis (with a foam ball!) when I was four years old and started competing a lot when I was ten and I loved it. When I turned 12, I started going to a sports school where I got to play tennis during school hours, after 9th grade I started at the tennis high school in Uppsala to really be able to give it my all. I have been to Dubai and Kuwait in international youth competitions, got a few Swedish Championship bronze medals and played in the elite series.
After graduating I wanted to compete more internationally but unfortunately my back injury stopped me. I tried rehab and competitions for a year or so but then I couldn’t do it anymore. Today, over three years later, I can play for 1-2 hours a week before the pain takes over.
How do you get your everyday life together?
I have been very organized ever since I was little, I think it’s mainly thanks to tennis and the responsibility I’ve had to take on myself. Packing bags, preparing snacks and being on time were all parts of my everyday life already when I was a child.
Do you feel pressure regarding your appearance as a model and influencer?
There are many good things about social media: you can be inspired by others, get tips and meet new friends. But I don’t really know if the positive outweighs the negative. Luckily, I haven’t experienced that much online hatred yet, which may be due to the fact that I don’t have a huge amount of followers.
But one thing I have subconsciously been affected by is the focus on bodies on social media. There is an ideal you’re supposed to live up to, and if you don’t meet the criteria, you are not accepted. That’s why I try to encourage well-being and personal development in working out. Exercise should be something that makes you happy — you should exercise for yourself and your own goals, not for what the world thinks your body should look like.
How do you maintain the motivation for a healthy lifestyle?
I 100% believe in finding something that you think is fun to do. Whether it’s taking your dog for a walk, playing padel with friends or focusing on a sport doesn’t matter. As long as you enjoy what you do, it’s easy to keep your motivation up! I also don’t really believe in setting demands that are too high.
What do you cook when you don’t have a lot of time? Something quick and easy!
My go-to meal when I’m in a hurry is definitely a smoothie. The only requirement I have is that it should contain the three most important energy sources: carbs, fats and protein. My favorite recipe is: Banana, frozen strawberries, oatmeal, an egg, any kind of nut butter, quark and a little water.
Your best beauty hacks?
Wash your face properly and use a good moisturizer. Xlash Eye Gel Patches are magical!
When did you discover Xlash and what’s your favorite product?
I found out about Xlash a few years ago and was very impressed by what the eyelash serum could do for your lashes, then I got to try out some products last summer and now I’m hooked. I use the waterproof mascara every day since I don’t need to wash it off before working out. I can finally sweat and rub my eyes when working out without ending up looking like a raccoon!
What do you look forward to in 2021?
2020 has been a rough year for everyone, and what I look forward to most in 2021 is a summer full of hugs and cozy barbecue evenings with family and friends. Apart from that, my goal is to get my companies to grow and get the chance to help my clients achieve their goals and dreams. It would also be great if my back could cut me some slack so I can pick tennis back up and start competing again!
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Top 10: Products from Xlash Cosmetics
Beauty products that really do what they promised and then some? Yes, please! Xlash Cosmetics lists our 10 bestsellers at the moment.
1. XLASH EYELASH SERUM
This is our absolute best-selling product — classic Xlash Eyelash Serum. Naturally long and full eyelashes in just 28 days with the help of effective and nourishing ingredients. Many of our customers also experience darker, stronger, and more curled lashes.
2. XLASH PRO EYELASH SERUM
Big sister Xlash PRO contains exactly the same ingredients as Xlash but contains 6 ml instead of 3 ml. This simply means that Xlash PRO lasts for twice as long. Perfect for when you already know that Xlash works and aim to use it long-term. It will also save you money in the long run! Double the amount, double the fun.
3. XBROW EYEBROW SERUM
The trend brows are here to stay for a good while! Use Xbrow to get the look. Xbrow has the same active ingredients as Xlash but is adapted for your eyebrows. In just one month, you’ll have fuller eyebrows with more, thicker hairs.
4. XLASH REJUVENATING EYE GEL PATCHES
This is not only a favorite with our customers, but also with us here at the office! An eye mask that reduces dark circles under the eyes, fine lines and swelling. Moisturizes like a dream and gives a luxurious feeling to the home treatment.
5. HAIR GROWTH FORMULA
Hair Growth Formula is vitamins for your hair. Contains biotin, collagen and a variety of vitamins and minerals that are good for your hair. Healthy hair? We do care!
6. XLASH MASCARA
Xlash Mascara is a real favorite with many. Is it the length? The volume? The curl? The carbon black formula? That the lashes last all day? We don’t know, probably a combination of everything! The perfect mascara. P.S. It’s also water resistant up to 38 degrees!
7. XBROW GEL
8. XLIPS LIP PLUMP SERUM
Full lips are a dream, but it’s not unattainable with Xlips Lip Plump Serum! Use Xlips on your natural lips for a little push where it’s my lips but better, or when you’re wearing lipstick. Pricks and tingles just like a plumper should!
9. WAKE ME UP EYE SERUM
When eye cream isn’t enough, start using a serum! This one contains some AHA acids that have an exfoliating effect. It therefore brightens up effectively and helps to reduce fine lines. It also contains a lot of moisturizing ingredients, so that’s all you need in a small bottle.
10. XLIPS EGF
Moisturized lips overnight? Yes! With Xlips EGF you get a real boost with moisturizing ingredients that feel velvety on the lips. Use it as a regular lip balm if needed or let it work its magic during the night when you’re feeling extra dry.
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Xlash Eyelash Serum
BEHIND THE SCENES: THIS IS HOW XLASH IS MADE
Are you also curious about how Xlash Eyelash Serum is made? We have interviewed our laboratory located in southern Sweden! What is it exactly that makes the lashes grow, how is the quality guaranteed and what does a lab actually look like?
WHAT DOES XLASH EYELASH SERUM CONTAIN THAT MAKES THE LASHES GROW?
Xlash has a triple-acting formula — it contains active, moisturizing and soothing ingredients. An example of an active ingredient is biotin peptide which is a combination of biotin and peptide that helps your natural eyelashes grow. A moisturizing ingredient is, for example, hyaluronic acid which can bind moisture a thousand times its own weight. We have also added soothing ingredients such as extracts of green tea and chamomile to make the formula as gentle as possible. The serum contains no artificial scents or dyes.
HOW MANY EMPLOYEES WORK WITH XLASH?
There are six people involved in different roles. It can be production, quality control and analysis lab.
HOW IS XLASH EYELASH SERUM MADE?
There’s a lot of planning of the physical premises because it’s not allowed to manufacture different products on the same day. Distribution of roles in production usually looks like this: one person prepares and weighs all the ingredients, someone else prepares the mixer where hygiene control is to be performed before starting, mixing starts and takes about four hours. After that the tests begin and they take about three hours. When the mixture is preliminary, it’s quarantined awaiting further checks. So it’s a pretty long process.
After a week, when the formula is approved, we start filling the container and have an individual check of the entire bottle to make sure that everything is in the best condition it can be. They are sent into the filling machine continuously. After filling we check weight and for any leakage, and then close. The containers are then plasticized and packaged in its final packaging. It’s then sent over to Xlash Cosmetics’ own warehouse!
WHAT’S THE MOST IMPORTANT THING ABOUT XLASH?
The quality controls and choice of ingredients. We perform many tests on incoming raw materials and ensure that they meet set regulatory requirements. We also do a lot of microbiological analyzes to establish purity.
HOW LONG DOES IT TAKE TO MAKE XLASH?
It takes around five days from raw material preparation, mixing, control analyzes and then bottling.
HOW IS QUALITY CHECKED?
We keep a close eye on the suppliers of all ingredients and ensure that they meet quality standards. Canopus must regularly carry out supplier evaluations to guarantee good quality and traceability. After the containers are filled, they wait in quarantine for up to two weeks for all analysis results before they are approved for sale.
Want to see more of how it works? Check out our Instagram.
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EVERYTHING YOU NEED TO KNOW ABOUT LASH LIFT
Are you curious about how a lash lift treatment works? Xlash Cosmetics has interviewed lash expert Linn, who shares everything you need to know about the treatment.
Linn Stivert is trained in lash lift and works at Stylepoint, which is located in a clinic in Solna. She started working with lashes in 2014 and has since then also trained in a number of different beauty treatments, including as a dermatologist
WHAT IS A LASH LIFT?
Lash lift is a treatment where the lashes get a perm and a nice curl — perfect if you want to avoid eyelash extensions and mascara! The treatment opens the eyes and gives a more vibrant look, while creating the illusion of longer and fuller lashes.
HOW DOES A LASH LIFT TREATMENT WORK?
1. The eye area is cleaned to remove makeup and impurities
2. Spool size and curl are chosen based on the customer’s lash length and preferences
3. The lashes are attached to the spool with glue to hold them in place
4. The perm fluid is applied from the root to the middle of the lashes and left on for about 10-20 minutes depending on the thickness of the lashes
5. Then the perm fluid is carefully removed with a dry cotton swab
6. The neutralizing fluid is applied from the lash root to the middle of the lash and left on for ten minutes
7. Then the neutralizing fluid is carefully removed with a dry cotton swab
8. If the customer wants, the lashes can be dyed to get dark and defined lashes — also recommended for dark lashes to get a mascara effect, but also because the lashes are thinner at the end
9. The treatment ends with a caring keratin treatment to strengthen the lashes
A lash lift treatment usually takes between 45-75 minutes per customer.
IS IT POSSIBLE TO CHOOSE WHICH CURL YOU WANT FOR YOUR LASHES?
Of course! The customer usually gets to choose from three different curls for the spools: L-curl, U-curl and C-curl. L-curl gives a straight bend and is optimal for short lashes that need a dramatic effect. U-curl gives a very natural curl and is excellent for thick lashes. C-curl gives a strong curl and is perfect for long lashes.
WHAT CAUSES THE LASHES TO CURL?
The things that create the curl is how long the perm fluid is left on for, the size of the spool, and the curl on the spool.
WHAT SHOULD YOU KEEP IN MIND FOR YOUR TREATMENT?
• Preferably don’t wear any makeup
• Don’t wear contacts
WHAT SHOULD YOU KEEP IN MIND AFTER YOUR TREATMENT?
If you’re not careful with your lashes during the first 24 hours, the perm can drop and give a worse result. Therefore, it is very important to think about the steps above after a lash lift treatment because the fluid is still processed during the first day. Make sure to:
• Not rub your eyes
• Be careful around the eyes
• Avoid makeup, showering, steam and heat for the first 24 hours
• Not use strong makeup remover
• Avoid waterproof mascara
• Use oil-free products around the eyes
CAN YOU USE MASCARA AFTER A LASH LIFT?
Absolutely! Just remember to avoid makeup the first day after treatment so that the perm can settle properly. Once the first 24 hours have passed, using mascara is fine. Try to avoid using waterproof mascara so as not to impair the result or durability of the lash lift. The less you wear on the lashes, the longer they last.
WHAT RESULT CAN YOU EXPECT?
With a lash lift treatment, you can expect to get naturally curled lashes that make the eyes stand out and give a more vibrant look. With the help of lash lift, you can skip mascara completely and still feel good in the morning.
CAN XLASH HELP THE EYELASHES?
God, yes! Xlash Eyelash Serum helps especially if it’s used regularly before a lash lift treatment. With the help of Xlash, the quality of the lashes improves while they grow longer and fuller — which will give a better treatment result.
It’s also possible to use the eyelash serum after the treatment to boost the lashes with caring ingredients that can help prolong the result.
HOW LONG DOES A LASH LIFT TREATMENT LAST?
A treatment will usually last for six to eight weeks.
DOES IT HURT?
No, not at all! The treatment is completely painless and very relaxing.
WHO CAN DO A LASH LIFT TREATMENT?
Anyone can do a lash lift treatment. The result will vary depending on your own lashes and conditions. Short and scarce lashes will for example not get the same effect as long lashes would.
HOW OFTEN CAN YOU DO A LASH LIFT?
After about six to ten weeks, it’s okay to do a new lash lift. It’s important not to get them too close together, so as not to wear on the lashes.
Each person loses about three to five lashes a day. By waiting six to ten weeks before the next treatment, new and stronger lashes will have formed.By using Xlash Eyelash Serum regularly, the lashes will become stronger while growing longer, fuller and thicker. Xlash is the perfect product to prepare your lashes with before a lash lift treatment. Many customers experience that their lashes have become longer since they started using Xlash, which has given them an even better result when they get a new lash lift treatment.
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Xlash Eyelash Serum
HOW TO APPLY XLASH EYELASH SERUM
Not sure how to apply Xlash Eyelash Serum? No problem, it only takes 30 seconds and Xlash Cosmetics shows you how to do it in a simple step-by-step guide. Check out the video below!
STEP 1: WASH YOUR FACE
The first step before applying Xlash Eyelash Serum is to remove your makeup using a makeup remover, followed by a gentle facial cleanser to remove any makeup residue and impurities.
If you wear contact lenses, Xlash Cosmetics recommends that you remove them to prevent the eyelash serum from coming into contact with them and causing irritation.
STEP 2: OPENING CAREFULLY
Carefully open the Xlash eyelash serum.
STEP 3: APPLYING ALONG THE LASH LINE
The next step is to apply a thin layer of Xlash eyelash serum at the bottom of the upper lash line, right next to the lash roots so that the thin eyelash serum applicator can get to every lash.
We recommend that the application of the eyelash serum takes place just before bedtime so that the serum on the eyelashes has time to be absorbed.
STEP 4: REPEAT EVERY EVENING
Repeat the above steps once a day for at least 28 days to achieve naturally long eyelashes. After about six weeks or when you have achieved the desired result, applying Xlash 2-3 times a week will be enough to maintain the length.
THE DIFFERENCE BETWEEN XLASH AND XLASH PRO EYELASH SERUM
Xlash PRO Eyelash Serum has the same formula as the best-selling Xlash Eyelash Serum. The difference between the two products is the size: Xlash PRO is twice the size and contains 6 ml, while Xlash is in a smaller size and contains 3 ml.
A pack of Xlash lasts for about 2-3 months and is perfect if you’re considering starting to use eyelash serum. Xlash PRO is optimal for long-term use because it contains twice as much product as Xlash and lasts for about 5-6 months.
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XLASH EYELASH SERUM IS MENTIONED IN FORBES
Xlash Cosmetics is mentioned in Forbes Magazine by Victoria’s Secret model Yasminé Holmgren who shares her favorite products.
Xlash Eyelash Serum has been mentioned in Forbes Magazine by the London-based model, Yasminé Aisha Khalifa Holmgren. Known for her unique appearance, Holmgren has worked with several well-known brands such as Victoria’s Secret, Marina Rinaldi, Ferragamo and Pat McGrath.
In Forbes article “Get The Glow: Model Yasminé Holmgren Shares Her Beauty Essentials“, Holmgren shares her favorite products and among them is the beloved Xlash Eyelash Serum.
The model started using Xlash Eyelash Serum after being recommended by a friend, and has loved the product ever since.
“I basically force people around me to go and buy it. My sibling and I even bought it for our mom as a Mother’s Day gift. It’s a serum that makes your eyelashes grow, and it actually works!” says Yasminé Holmgren to Forbes.