Hudpleie fra Korea med kjærlighet

K-Beauty (short for Korean beauty) is all about maximizing your skin’s glow, hydration, and promoting long-term skin health with innovative formulations and technology. You may have heard of the “glass skin” skincare trend by now. That’s why Xlash has been producing and developing all of its skincare products in South Korea for over 6 years now. By combining the K-Beauty philosophy with our own in-house expertise, we create skincare that really makes a difference—gentle yet effective, and of course—results-oriented.

Our top 3 K-Beauty principles

Advanced hydration technology
The Korean hydrogel technology, found in our eye gels and face masks, can hold large amounts of moisture and serum, then gradually hydrate and allow serum to sink into the skin. It is also this technology that allows our hydrogel products to remain moist for a long time and, with the unique combination of glycerin, adhere well to the skin.


Gentle but effective formulations
 Unique formulas developed with the sensitive eye area in mind, optimizing results for this specific area, but with less irritation.


Swedish-Korean innovation
 Traditional and effective skincare ingredients are combined with the latest Korean science and technology for optimal results. While K-Beauty is traditionally known for its multi-step skincare routine, we simplify this with effective products that fit your routine (or can simply become your daily ritual on their own)!


Choose your eye gel fighter: soothe, tighten, brighten or reduce puffiness?

Pssst. All of our eye gels are hydrating, provide glow and an immediate plumping effect after use.

Why We're Obsessed with Korean Hydrogel

Hydrogel, often used in K-Beauty products, is a water-based, jelly-like material that can hold a large amount of serum, then gradually release moisture into the skin and improve the absorption of ingredients. Another benefit of Korean hydrogel technology is its cooling properties and ability to adhere well to the skin.


Hydrogel + glycerin: the deeply hydrating power duo
 While the hydrogel material locks the serum into the product, the 20% glycerin content in the product helps the active ingredients and moisture to penetrate. It is also this combo that works towards an even more comfortable fit. Hello moisture bomb, goodbye eye gels that slide down the cheek.

Buy Rejuvenating face mask
Reducing dark circles VS softening fine lines

Our eye serum sticks all have their own unique, targeted purpose, but are all hydrating, perfect on-the-go and developed with the delicate under-eye area in mind.

PS. They are multifunctional and can be used on multiple areas of your skin.