Xlash Cosmetics is finally making a real launch in Finland with an Xlash takeover on YouTube featuring content creator Sini Savolainen. With over 3.8 million customers worldwide and a strong presence in Scandinavia, Finland was the obvious next step.
The ads featuring Sini and the best-selling product Xlash Eyelash Serum will primarily be showcased on YouTube in Finland, but the material will be visible across all channels. Sini Savolainen is a Finnish content creator known as ananasraastee on her social media platforms and has been collaborating with Xlash as an influencer since the launch in the summer of 2020. This fall marks the premiere of her high-quality content designed to suit both ads and lifestyle material.
We chose Sini because she has a large following, is a talented creator, and has a deep understanding of the Finnish market. We have previously worked with the combination of influencer marketing and ads by promoting native material and have seen great results, says Agnes Gustavsson Larsson, Campaign Manager at Xlash Cosmetics.
Sini Savolainen has had significant influence on the material, playing a major role in shaping it in a way that her followers could best engage with. Savolainen has been involved as an influencer from the start, and it has been a project with positive results and learnings that led to this collaboration.
Xlash Cosmetics launched its Finnish website earlier this year and has since engaged in many activities to understand the market, establish a presence, and kickstart sales. However, this marks the official launch in Finland.
Xlash Cosmetics expanded to Norway, Finland, and the Netherlands in 2020.
